Speaker evening - SEO, coaching, time management, marketing and wine everything you could possibly need!

We had our first speaker evening last night and it was very interesting, I have even actioned 2 bits of advise already -  put together a plan for the weeks work and add keywords to your blog title (see above!!) Only another 20 plus great action points to work on now, but I do feel very positive and feel that I can achieve a lot more from my business, if I take on the advise I heard last night, which I suppose is what it is all about.
The main points I took home from last night were as follows:
Sarah Harkness from Action Coach

• 3% of people have written goals and they have 98% of the wealth
• Look at your Dreams x Goals x Plan x Act, make sure your dreams are big dreams and have clarity
• Goals - have a 90 day plan, use SMART test
• Write a diary of a positive thing that you did every day and what you have achieved that day that gets you closer to your goals - Sarah said it was amazing what a positive effect such a simple act can have.
• Top time management tips
• Set personally motivating goals
• Don't finish today until you have planned tomorrow
• Eat a frog for breakfast every day
• Don't major on minor things
• Create a default diary and stick to it
• Use email and auto responders effectively
• Invest time don't spend it
• Have an agenda for all meetings
• Don't procrastinate
• Delegate effectively
• 80-20 everything
• Recommended reads
• Eat that frog - Brian Tracey
• 4 hour work week - Timothy Ferriss
• 1st things first and 7 habits of highly effective people - Stephen Coby
• E myth revisited (great for start up businesses) - Michael Gerber\

Emily Hogarth from Fitness and lifestyle discussed how she became such a success, her main tips were be an expert in sales and PR, have a great support network and client file and no your niche and competition.
Helen Taylor from Human E creative gave a great talk on top tips for establishing a brand ( please contact me for the slides)

• Value proposition - what makes you unique, create a set of values or develop a mission statement
• Be consistent with your brand, logo
• Its good to be unique 
• Involve your staff
• Communicate your brand

Michelle Kay from Your Webstar discussed SEO and showed off another pair of wonderful shoes!!!

Her main tips were - 

• Have good strong marketing copy with the onus on keywords
• Links, get as many as possible but ensure they are relative, and link only to sites with a higher page ranking than you
• Tags - make sure your title tag is different for every page
• Alt tags - add these behind images, as much information as possible
• Have a blog
• Check your site very 90 days due to internet explorer, firefox etc updates.

I hope this is useful and please contact me if you want any more information, off to redo Cococards website now and do my accounts, or have a coffee, not quite sure!